To create innovative toys and entertainment that cultivate curiosity, spark joy and celebrate culture.

Brown Toy Box is centering play to disrupt generational poverty by normalizing Black excellence, cultivating curiosity, and building 21st century skills to create pathways to prosperous careers and expand Black children’s ideas for the possibilities for their lives.Through early exposure to STEAM education, cultural representation and purposeful play, Brown Toy Box will develop toys, games, activities, content, and experiences that center and celebrate Black children in an engaging way that will encourage ALL children to learn from and enjoy.