FIRSTLINE Brands

Evolve, WavEnforcer, DriSweat, Camryn's BFF , Firstline’s Sleek

Firstline Brands® is a time-honored black-owned enterprise, founded in 1986. The Firstline ethos is rooted in our commitment to embrace and accommodate the often-overlooked haircare needs of multicultural groups and hair types. Firstline Brands offers a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless.

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