Seventeenth Watches was founded in 2015 by Chris Johnson, a seven-year veteran of the United States Army. During Chris' first years in the Army, he was stationed in Europe, and it was in a small town in Germany that he first discovered his love for quality timepieces.
Our mission is simple here at Seventeenth: to create quality minimalist timepieces. At the same time, we want our watches to be accessible. That’s why we employ a direct-to-consumer strategy - to cut out the middle man, and put a Seventeenth Watch on your wrist. We eliminate the traditional retail markup that you are so incredibly tired of seeing in the watch market today.
We want the whole world wearing Seventeenth Watches. Every hard working man and woman deserves a watch that elevates their personal style and arms them with confidence in every situation. We firmly believe that our watches are a symbol for freedom. Freedom to express yourself. Freedom to live your way.
We work hard to create watches that can be enjoyed by anyone and appreciated by everyone. Wherever life takes you, Seventeenth is along for the ride.
