be rooted
For Women of Color. By Women of Color.
Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.
After working in retail for 10 years, I noticed something was missing — you. Be Rooted is a space where women of color can see ourselves where we hadn’t before. By weaving culture and representation into every design and message, the products we create inspire you to explore your inner muse and celebrate self.
— Jasmin, Founde